Fashion Blogs

Fashion blogs are useful to those of us that are interested in new trends in clothing
or accessories (shoes, handbags, jewelry, belts, hats) at all levels, from what big labels are demonstrating in runway shows to what regular people are wearing in the streets. These blogs let consumers know, faster than newspapers, what the latest trends are in different parts of the world. The communication established by these blogs is a two way communication between retailers and consumers.
Fahion blogs are also useful to designers and retailers for various reasons.
Fashion blogs serve designers by immediately disseminating the fashions in their runway
shows among potential buyers. For the same reason, retailers can take advantage of these
blogs, which are mostly shopping blogs providing “shopping advice, liberally laced with
consumer recommendations.
By using links in their blogs, readers can be connected to retail outlets in order to generate sales. Also, by reading blogs written by individuals, designers and retailers can find out what people like or dislike about the merchandise that they are offering in order to modify their production if so deemed beneficial to them economically.
Fashion blogs provide news and information about new and
upcoming fashion trends and about Hollywood glam. They discuss the best and worse
looks and include images of actresses and famous people and discuss clothes used by
them during different activities. The blogs include links to fashion magazines, such as
Cosmo Girl, and tell people where to find such clothes and where to get the best prices
for them. It includes links to information about different stores, from fairly priced
stores to expensive stores, for example: Payless Shoes, Bloomingdale’s, and Neiman Marcus. The
blogs also include links of different brands (such as Oscar de la Renta, Marc
Jacobs, and Chanel), fashion designers and stars. This links provide information about
their new collections and which stars are wearing them. People connect socially through
“sharing content, perspectives, insights, experiences, opinions, media”(quoted) and
through reading the different links and watching the different videos provided for them.
Fashion blogs bring people, with the same interest for fashion, together and the people
get to discuss and comment about clothing, shoes, handbags, and jewelry that are being
used in these days. This information shown in the fashion blogs, in a sense, is
reliable. It is reliable because the information that is being provided about designers, fashion,
stores, and magazines is true and you can read about and confirm it in the links they have to
fashion magazines and in the official websites of the stores. But the other part of
the blogs that is about people commenting about the fashion shown are opinions and every
person has different likes and dislikes. In these blogs there is enough information to
satisfy everyone’s likes and dislikes and to cover everything that there is about the fashion
world. The five blogs where I will focus my interests in are found at
http://thefashionator.ivillage.com/beauty/. The five blogs are: 1) “The Fashionista Diaries: I'll Get You My Pretty … and Your Shoes Too!”, 2) “Fashion "Addicts" , 3) “Lela Rose at Payless“, 4)
“Borrow or Steal... a Bag?”, 5) and “Award Show or Prom?”.